Project Description

Nedbank Deep Green Day

Nedbank hosted their National Deep Green Day to over 29 000 employees nationwide.

Deep Green Day is all about working towards the group’s Deep Green aspiration of being highly involved in the community and environment.

For 2010, Nedbank wanted to involve all 29 000 of their employees nation-wide in a “deep-reaching” activation that will further support their carbon neutral goals and entrench their values around environmental sustainability that are realized during Deep Green Day. Potters Hand together with Definity created the “Picture Yourself Greener” Campaign.