The focus of the messaging for this year’s Opening Ceremony was: selling South Africa as a welcoming destination that firstly offers an authentic and original experience and secondly, is experiencing exceptional growth! This celebration took place on the 06th May 2006.

The treatment of the show needed to contain the inspirational emotions associated with that of an Olympic Opening Ceremony.

Techniques very rarely utilized formed part of the creative where the Audio Visual Elements interacted with the performers.